Our Story

Hi! We're Erica and Dustin. Designers, cousins, business partners, travel buddies, and great friends. In 2006 we opened Hitchcock, a retail store that specializes in fine, fashion, and custom jewelry.

Travel is a significant part of our creative process. From Wichita to Tokyo, we thrive on the contrast of locations and cultures.

Our brick and mortar boutique is art. We channel our current obsessions from our travels into a floor to ceiling conceptual presentation, and we couldn't be more excited about our most recent transformation.

White Out  

Our current interior imagines the store as the back of a museum — an in-between space where art is stored, wrapped, and waiting. Non-precious furniture is painted entirely white, covered in sheets, tied with rope, and stacked like artifacts in storage, transforming familiar objects into surreal sculpture. Referencing the Beatles’ White AlbumAlice in Wonderland, and conceptual humor, the room itself becomes the artwork. In this paused environment, the jewelry is the only thing fully revealed — holding color, weight, and value. Where is the art? This is the art.

Our Story

Hi! We're Erica and Dustin. Designers, cousins, business partners, travel buddies, and great friends. In 2006 we opened Hitchcock, a retail store that specializes in fine, fashion, and custom jewelry.

Travel is a significant part of our creative process. From Wichita to Tokyo, we thrive on the contrast of locations and cultures.

Our brick and mortar boutique is art. We channel our current obsessions from our travels into a floor to ceiling conceptual presentation, and we couldn't be more excited about our most recent transformation.

White Out  

Our current interior imagines the store as the back of a museum — an in-between space where art is stored, wrapped, and waiting. Non-precious furniture is painted entirely white, covered in sheets, tied with rope, and stacked like artifacts in storage, transforming familiar objects into surreal sculpture. Referencing the Beatles’ White AlbumAlice in Wonderland, and conceptual humor, the room itself becomes the artwork. In this paused environment, the jewelry is the only thing fully revealed — holding color, weight, and value. Where is the art? This is the art.